Hey, I’m
Luz Perez.
integrated Brand Strategist & Cultural researcher
audience insights | MEDIA PLANNING | bRAND CONSULTING | cuLTURAL RESEARCH | integrated marketing | social strategy
ABOUT
As an integrated brand strategist and cultural researcher, I have a true passion for storytelling, brand identity, and interdisciplinary collaboration. Leveraging my expertise as a trend researcher and foresight analyst, I have excelled in reaching diverse audience segments through a culture-first approach, achieving success in disruptive industries and consulting sectors. Skilled in crafting relevant visual and communication strategies, I empower brands and artists to forge unique identities and foster meaningful engagement through data-informed approaches.
I began my career in the music tech space, where I found a passion for collaborating with creative teams and bridging the gap between data and art direction. With over three years in the agency environment, I have honed my skills in big-picture thinking and strategic planning. My experience spans some of the fastest-changing industries, including spirits, hospitality, and fintech, where I have successfully supported clients seeking thought leadership and innovative guidance.
NEW BRAND DEVELOPMENT
TRUBIFY 2020
MUSIC TECH STARTUP
Working alongside the founding team, I helped build a mission-driven brand story aimed at disrupting and democratizing the music industry. Focused on creating an equitable payment structure for artists, I played a key role in onboarding over 50,000 users through strategic partnerships with artists and instrument brands. By crafting compelling content and ambassador programs for both music lovers and artist teams, I contributed to securing a multimillion-dollar seed funding round. Our narrative celebrated the hard work of songwriters, musicians, and artists through branded assets, grassroots marketing, and strategic partnerships.
HILTON 2023, Livsmart
NEW EXTENDED STAY BRAND
Worked closely with a team of Hilton executives and creatives as a brand strategist to develop a new hotel brand. Our efforts took the brand from ideation to launch, including crafting the value proposition and positioning. By designing and conducting consumer research, we gained insights that shaped all consumer touch points, from web to the physical layout of the hotel and rooms. Ultimately, our work helped Hilton disrupt the extended stay economy category by delivering on both functionality and modern aesthetics.
Strategy CONSULTING
diageo 2023, future of celebration
foresight research strategy
Lead strategist on a 4-month foresight research project for Diageo. The goal was to help the brand leadership understand the shaping forces for the next 5-10 years in order to help with their strategic planning and innovation product pipeline. The multi-stage project included developing 50+ drivers of change across PEST categories, followed by a series of workshops where we utilized their internal frameworks to identify executions for media planning and product development. In the final stage I developed the 5 major trend territories for the team to further explore and produce their own published digital report
wells fargo 2023
strategic planning
Strategic lead for general account open campaign concepts that applied a culturally nuanced approach to a general marketing execution. Also served as lead hispanic strategist for brand planning, developing cross segment insights, briefing creative, and informing guiding framework development.
carters 2024
bRAND AUDIT
Served as a strategic partner to Carter’s brand leaders by aiding in media and product planning through comprehensive competitive and category research. Producing a detailed report showcasing best-in-class social and product executions, along with insights into multicultural audience segments. Presenting key highlights report to senior leadership and developing a media plan timeline.
contact information
(310)462-5002
cell phone
laperez3423@gmail.com
email
los angeles, ca